I was reminded today that when you are being interviewed, one of the important messages to communicate is “Here is what I can do for the organization …” as a part of selling yourself.  It’s what comes after the … that counts. My suggestion is to focus on no more than three or four key points that are your strengths matched to key items in the job posting you are interviewing for. By picking your strengths, you are building the foundation for constructing a persuasive message. You can deliver a confident message about these key items that you are really good at – and and easy, confident delivery of a strong solution to a hiring manager’s problem builds confidence in the interviewer that you are the right candidate for the job.